Before establishing a campaign, C-ScOT wanted to quantify the levels of support for the creation of a Scottish Olympic Team. It was important to ensure the campaign had a people’s mandate.

An independent poll was conducted by Market Research UK, with a representative sample of Scots being asked:

Would you like to see Scotland send its own Olympic Team to London 2012?

A summary of results is as follows:

78% of all respondents said YES
11% of respondents said no
11% had no opinion

A ratio of 7:1 who expressed an opinion were in favour.

Support for the campaign was equal among men(78%) and women(77%).

Support was also strong among supporters of all political parties, with supporters of the two largest parties in the Scottish Parliament at 79% yes (Labour) and 83% yes (Scottish National Party).

Readers of the two most widely read newspapers also showed similar levels of support at 81% (Daily Record) and 80% (Scottish Sun).

Levels of support were consistent across geographic and demographic variables, with no group showing less than 72% support. The message is quite clear – The people of Scotland support the creation of a Scottish Olympic Team.

Methodology and Sample
• The mruk Omnibus is a monthly Scottish Consumer Omnibus and 1000 interviews are conducted as standard in-home each month

• There are 52 constituency based sample points. The distribution of sample points is in line with the geographic spread of the population

• Interviews are conducted using a random route approach within each of the sampling points. One interview is conducted per household and quotas are imposed on age and gender to reflect the population

• The sample is structured to match population profile estimates, allowing analysis and comparison between each wave of fieldwork to monitor changes in awareness, attitudes or behaviour over time

• 1,040 adults (aged 16 or over) were interviewed during the August wave of the Omnibus survey

• Interviews for the August survey were conducted between 12th – 18th August 2005